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Resources Marketing Tips Survey Results Show Technology Businesses Are Struggling
| Survey Results Show Technology Businesses Are Struggling |
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by LillianKateMarmaduke There was recently a survey carried out by one of the UKs leading sales and marketing advisors regarding the marketing strategies of the UKs smaller, owner-managed technology businesses, and the results were somewhat surprising. Overall, the 2009 technology sales and marketing survey found that for the most part, smaller, owner-managed technology companies in the UK arent helping themselves as much as they could be doing in these adverse economic times. Companies from across the technology sector were asked 5 questions designed to profile the impact of the recession on their businesses and how they will be marketing themselves in the year ahead, the results showed that all respondents expected a downturn in revenues and that 98% were seeking new customers " with the majority of those stating that they expected up to 25% of sales to come from this source. It seems from the survey results that web service providers have laid off a lot of their staff and were cutting back on the money they were spending on marketing. We can see from this that it is these companies who really have felt the pinch of the recession, but even so, the fact that they have reduced marketing spending shows that they arent thinking far enough ahead. It was seen in the last recession that those companies who continue to effectively market themselves are those who will be on top when economic stability is restored. You can also see from the results of this survey that a lot of these technology businesses are shying away from technological methods of marketing such as online marketing and are relying more or less solely on the personal approach, quoting referrals as their most used marketing method. Strangely enough, it seems that the technology companies are the ones shying away from the Internet, even though it is almost an easy way out, IT marketing solutions can be introduced very quickly. Of course personal contacts should not simply be forgotten about, but especially in these difficult times companies cannot shut out other marketing options. The main shock from these results was to find that a lot of the technology companies in England and Wales are seriously cutting down on what they are spending on marketing, despite the evidence from recessions of the past telling us that whoever keeps up and expands their marketing strategy will thrive even in these times. About the Author:
The conductor of this research was the UKs leading technology sales and marketing coach, Terry Forsey. Terry Forsey can guide your business through these difficult times using his ample years of experience and what he has witnessed from previous recessions.
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